Wednesday, November 26, 2014

Car Color Options-Are they endless?

Automotive IndustryChevroletDodgeChryslerSubaru
From Velocity Yellow to Sublime Green, automakers offer a palette of colors that would make Da Vinci envious.
Favorite color? For new car buyers, the choices are almost endless.
Colors change with the seasons, but an automobile is never fully dressed without a
 coat of paint. While Henry Ford would let customers have only black to speed the
 drying process, today's automakers offer a palette that would make da Vinci 
envious, with names like Velocity Yellow, Cashmere Metal, Ruby Red Pearl, Fathom Blue, Orange Fire Pearl.
"Overall, the most popular colors are more 
natural," said La Shirl Turner, design chief of advanced colors and materials for Chrysler 
Group. "Typically, it's white, silver and black. 
At the Paris auto show, neutral brown and 
earth tones were big. We also have our impact
 colors — reds and blues."
Paint types varied recently. Metallics have 
been the rage for a while, but matte finishes are showing up on Smarts and German sports cars. Nonmetallic paints with their dense color are making a comeback. 
Think of the grayish-blue Anvil color popular on Jeeps, light blue and pale orange
 on Dodge Dart, and red on Chevy trucks. Conversely, adding metallic to 
traditionally straight colors like white on the Subaru BRZ creates interest.
Regardless of era, some colors are staples. Chevrolet always has some version of medium blue for Corvette and Camaro (the most popular Corvette color is red). Ford King Ranch pickups exploit prairie-inspired themes. Dodge Challenger has hues like Plum Crazy, Header Orange and TorRed. Subaru is famous for Blue Pearl.
Brand, lifestyle and vehicle type affect available colors. Turner says it's important not to have every color on every vehicle. Jeeps and Fiats offer more expressive shades because of their use and customers, while 
luxury cars stick to darker, more traditional colors. It may seem silly to have bright orange on a 
luxury sedan, but looking at the circus hues
 Chinese buyers like for their Rolls-Royces, 
maybe not.
Wheels are showing colors too.
"We did slate wheels on the Chrysler 300 Varvatos," Turner said. "It's a space we're really working towards for the future. For customers, it's not just about body color. They
 pay attention to accessories like they do interiors."


  1. Barbara, we currently have a red car, and I think it always looks dirty. I'm thinking maybe white or gray next time?

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