Wednesday, February 1, 2012

Psychology of Color

The following article came to my attention this morning. It is so well done that I have included it in toto. It will help us recognize how certain firms and designers use the colorwheel to brand their colors into our memories. As I have written previously, colors are not to be underestimated for their emotional influence. Enjoy! Knowledge is power!

The Psychology of Color

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Color is not as simple as it seems. According to this infographic from CertaPro Painters of Louisville, it evokes emotion and triggers your senses. With this in mind, the infographic beautifully explores colors that should and should not be used in interior decorating, as well as why certain colors are used in advertising.
[Click here for full size image]
Source: CertaPro Painters of Louisville

About the Author

Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

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